SEO content basics. I thought for my first blog of the year, I would go for a practical approach. Here in the UK, we are currently in lockdown and I am one of many that has young children at home, meaning time to work on my business is very limited!
I saw a really interesting blog from Sophie (Kickstart Content) a while ago, talking about the marketing audit that she did when re-working her website. One of the questions that Suz Bird challenged her to answer was “Where did your last 3 clients come from?”
I love this effective way of analysing which channels are performing. The one that often surprises me is Google, as like many others, a lot of my “marketing” time is spent working on creating content for my social media accounts and engaging there. By making some simple tweaks to your web copy it is possible to improve your website SEO and increase the chances that your website will be served to the right audience when they are looking for the product or service that you provide.
Audit your keywords
If you have had your website for a while there are a couple of ways you can check your keywords are still working for you. I like the Moz free tool. You get ten free searches a month, either looking at the keywords your website is found for or testing keywords that you want to rank for.
Another simple approach is to type in a question that you think your website answers into a search tool and see what other similar keywords pop up. This can also be useful to help brainstorm blog topics and also to think about voice search which is becoming more and more popular.
Look at your most recent blog posts – are they optimised?
Check your most recent blog post, what was the keyword or phrase you wanted to be found for?
There are great plug-in tools like Yoast that help with this. As a quick reminder, they encourage you to ensure that your keyword is used throughout your web pages
- In the title of post or page
- At least one heading
- Used (but not overly) in the text of the blog
- Mentioned in the alt text.
The other place to include it is in your meta description which is the little snippet the search engines use when they show your post in a feed.
Links for SEO
Internal and external links both help! Have a check through your site to make sure that you can understand the flow of where you want your audience to go after they have read your message. Would you like them to contact you? Make sure they can click to a contact button.
This also helps for SEO and analytics because it will show if people have a longer dwell time on your site and you can assess if your content is working hard for you and delivering leads.
I have talked before about guest blogging and in regards to SEO what you are looking for is links coming into your site from other websites with a high Domain Authority or in simple terms, one with more readers than yours! Be conscious about trying to find the right type of places to guest blog where you will have complimentary skills.
I hope that you have found this post useful, feel free to drop me a comment below with any other quick wins that might help improve your site rankings organically.