If you are a service-based small business, you can still get involved in the festivities! Below I share my simple Christmas checklist. Have a read through and see where you can add some Christmas sparkle to your December content.
1. Share your festive availability
Be sure to update people of your festive availability. You could do this by sharing a post on your social channels, adding a statement at the bottom of your auto-signature or even creating a message to share on your website. The benefit of doing this is two-fold – it will encourage clients to get booked in early if they want a task done before Christmas. Secondly, it will allow you to plan your time when fitting in any extra activities that pop up or even allow you a lie in after a night out! (n.b. this was written for Christmas 2019, no sign of a night out this year, but that is not to say that you might have a festive virtual party lined up!)
2. Send Christmas greetings to your clients
Some people like to send a branded physical card, I tend to send an e-card to my clients. It’s a lovely way to keep in touch and you can also share your festive availability. I like to make a donation to charity and share that on my card rather than send gifts but it’s totally up to you and how it fits in with your brand and relationship with your clients. Remember not to leave it too late, otherwise you will get a lot of Out of office messages and people will be reading your card in the New Year! This year I am making a donation to our local foodbank, the One Can Trust. I am also working with a new platform to donate 5% of all my sales in December to charity, a first and something I am really excited about!
3. Give your website a festive make-over
If you have time you can give your website a festive make-over with some lovely imagery on your headers or logo. You can create your own images with all the seasonal inspiration that is around at the moment. I bought some of mine from Moyo Studio and absolutely love their range. If you want to give your logo a festive feel then you could do this with Canva yourself.
Update for 2020 - I have discovered a fab new free plugin for WordPress via a post from my friends at Flat White Websites - Try the "Snowstorm" plug-in to have gorgeous little snow flakes bling up your website - you can even modify them to your brand colours if you like!
4. 12 Days of Christmas Blog
You could write a blog with your reflections on the year so far and your learnings. Did you keep all your New Year’s resolutions? Alternatively you might write about what you are excited about for 2020 or share tips on where to find the best gifts for your clients.
5. Set your Out of Office
Draft your Out of Office a few days before you are about to take a break, as it allows you time to think through any extra messaging you would like to add. The most important thing is to share the dates you will be unavailable but you can also use this as an opportunity to encourage people to sign-up to your newsletter. Alternatively, direct them to your services page so that they can consider what support they might like when you are back in the New Year.
6. Put your to-do list on paper (Trello is cool too!)
When you come back to your desk after a few days of fun and frolics, I guarantee your mind will be a blank. I find it really helpful to get my to-do list noted down before I go off so that my brain doesn’t have to work so hard to remember, it really helps me get ramped back up more easily.
7. Ready for a digital detox?
Christmas is such a busy time for many of us, with demands on us from work, friends and family. Sometimes it can feel that you are just juggling from one thing to the next. Even if you can manage to switch off your email and social media for a few days, itreally helps your brain recover and quieten some of the “noise”. I wrote a blog on my experiences a few years ago and continue to try to have times when I put my phone away and be more present. I am by no means successful, as a self-confessed phone addict, but I always feel more centred when I do it.
That’s it! Seven simple steps to follow to hopefully let you enjoy the festive period and have a break. If getting some help with your content or copy is on your list for 2021 then I would love to hear from you. I love helping passionate business owners create compelling content that attracts their ideal customers. Drop me a mail today!