Think back to the last time that you bought from someone new. It could be for your business or for personal reasons. Why did you buy from them as opposed to one of their competitors? How did you come across them? My most recent business purchase, was to invest in a programme from a … [Read more...] about Why develop content for your small business?
Small Business Marketing
How to harness the power of marketing trends
How to harness the power of marketing trends as a small business I know, I know, its April and trends are usually something to look at at the beginning of the year, but I think these ones are here to stay! One of the first elements of my 1-2-1 content planning workshop is to look at current … [Read more...] about How to harness the power of marketing trends
Guest Blog: 5 Reasons why SEO will help your small business
Who’s just read that title and gone “What’s SEO?” Don’t worry you’re not alone. A lot of small business owners are only starting to hear the terms and that’s probably because us marketers are talking about it more and more. If you’re brand new to finding out about SEO, it stands for Search Engine … [Read more...] about Guest Blog: 5 Reasons why SEO will help your small business
Guest Blog: When is the right time to call in a VA?
When is the right time to call in a VA to support you in your business? As a VA, I could not tell you the amount of times that I meet with potential new clients and, as soon as I ask how I can support them, they have a mind blank! All too often I hear: “I don’t know where to start…!” or things like … [Read more...] about Guest Blog: When is the right time to call in a VA?
Is there still a place for email newsletters in digital marketing?
A few years ago, newly returned to the workplace after some time away, I attended several digital marketing courses where the course leaders casually mentioned that email newsletters were a dying breed and not part of today’s digital toolkit. Controversial. The positioning was, that in … [Read more...] about Is there still a place for email newsletters in digital marketing?
Networking Tips for Introverts
This is partly a blog about networking and partly about presenting as I feel the same way about both. I recently had a birthday party for a “big” birthday. It came to the time when one might be expected to make a speech. I have to admit it, I looked at all those lovely smiling faces, froze, and … [Read more...] about Networking Tips for Introverts