One of the key elements of content marketing is building the "know, like, trust" factor. For B2B small businessses, a case study can be a great vehicle to build trust between a potential client and your business. I absolutely love writing case studies. I love finding out more about the project … [Read more...] about Tips to write a powerful B2B case study
Small Business Marketing
As a B2B copywriter and marketing consultant, I have been working with clients of different shapes and sizes during this crisis. I have found that all my clients have had to respond in different ways in terms of their marketing activities. Some, like me, are sole traders and also primary … [Read more...] about Coronavirus crisis communications
At the beginning of this year I decided to join in with RED January. I had seen a friend join in the year before and loved the idea of doing something positive and active to support my own mental health while raising money to support Buckinghamshire Mind. One of my client's had also put a team … [Read more...] about 3 lessons that RED January taught me
If you are a service-based small business, you can still get involved in the festivities! Below I share my simple Christmas checklist. Have a read through and see where you can add some Christmas sparkle to your December content. 1. Share your festive availability Be sure to update … [Read more...] about Small Business Christmas Content Checklist – 7 easy steps!
A common question I get asked from new or prospective clients is how will I sound like them? In this blog I hope to work through the steps I take to ensure that every piece of copy that I produce for clients sounds like they wrote it themselves, or to use the technical term, that the … [Read more...] about How can I trust that you will sound like me?
It’s now been a few weeks since the flurry of new term excitement and no doubt life is falling back into your autumn routines of work and life. Personally, I have struggled to get focused and shrug off the summer productivity slump, aka the school holidays! We enjoyed the long summer evenings and … [Read more...] about 5 Back to school marketing ideas