Guest Blog by Sarah Robertson, founder of These Are The Days branding studio With a new season upon us, if you're anything like me, you'll be in reflection mode. September can often feel like a second January, and that's why it can be an ideal time to check in with our energy and create some … [Read more...] about Autumn brand reflection prompts
Small Business Marketing
Two practical methods to help you create a vision of your ideal customer
I find it difficult to talk to my ideal customer. There, I said it. After running my own business for five years, I have to admit that I still find it difficult to describe my ideal customer. This is difficult as it makes it hard to brief others when I'm outsourcing work and also potentially makes … [Read more...] about Two practical methods to help you create a vision of your ideal customer
Worried you might be getting blogging wrong? 3 common myths busted
Blogging is one of my key services for other business owners, however, I still suffer from a lack of time when it comes to writing my own blogs. It can be a real challenge for small business owners who are busy servicing their own clients, to set aside time to create engaging and relevant blog … [Read more...] about Worried you might be getting blogging wrong? 3 common myths busted
Dealing with content overwhelm
Despite being pretty confident about business blogging and understanding the value of content marketing, I know that I am not alone in going through periods of content overwhelm. Many of us have struggled this last year with knowing what to write about. Fitting in client work, caring … [Read more...] about Dealing with content overwhelm
Email marketing; ready to move beyond newsletters?
What the heck is an email sequence anyway? When I first came across email marketing in my corporate career, I was amazed by how scientific the team were that ran the department. Surely it can't be that complicated? For a B2B business, it is hugely beneficial to spend some time working out your … [Read more...] about Email marketing; ready to move beyond newsletters?
How to create a simple content marketing plan
I have come across many service-based small business owners who run their own business and maybe got started a little by accident, or picked up their first client through a network and then went on to grow the business. They then get busy with client work and whilst they know that they should … [Read more...] about How to create a simple content marketing plan
