Blogging is one of my key services for other business owners, however, I still suffer from a lack of time when it comes to writing my own blogs. It can be a real challenge for small business owners who are busy servicing their own clients, to set aside time to create engaging and relevant blog … [Read more...] about Worried you might be getting blogging wrong? 3 common myths busted
Small Business Marketing
Despite being pretty confident about business blogging and understanding the value of content marketing, I know that I am not alone in going through periods of content overwhelm. Many of us have struggled this last year with knowing what to write about. Fitting in client work, caring … [Read more...] about Dealing with content overwhelm
What the heck is an email sequence anyway? When I first came across email marketing in my corporate career, I was amazed by how scientific the team were that ran the department. Surely it can't be that complicated? For a B2B business, it is hugely beneficial to spend some time working out your … [Read more...] about Email marketing; ready to move beyond newsletters?
I have come across many service-based small business owners who run their own business and maybe got started a little by accident, or picked up their first client through a network and then went on to grow the business. They then get busy with client work and whilst they know that they should … [Read more...] about How to create a simple content marketing plan
SEO content basics. I thought for my first blog of the year, I would go for a practical approach. Here in the UK, we are currently in lockdown and I am one of many that has young children at home, meaning time to work on my business is very limited! I saw a really interesting blog from Sophie … [Read more...] about 5 minutes to audit your website content for SEO?
Instagram is an incredible tool for small businesses. It gives us indie brands access to an almost unlimited audience, for free, so that we can build our communities and populate our marketing funnels. That’s why we spend so much time investing in tactics to increase our Instagram metrics - tips and … [Read more...] about Instagram – 5 super easy tweaks to get more people reading your captions