In 2017 Instagram stories doubled its user base in just one year. By November 2017 it had just over 300m daily users, almost 60% of its user base. So how can Instagram stories benefit you as a small business? In April I completed an Instagram stories challenge on my own fledgling business … [Read more...] about How my business benefitted from an Instagram Stories Challenge
When your budget is tight or you are managing your marketing yourself, any productivity and blogging tools that can help improve your output or increase engagement with your blog posts can be beneficial. Below are the top 6 free tools that I work with on a daily basis for different client … [Read more...] about 6 useful productivity and blogging tools for small business
Recently, I have spoken with quite a few small businesses who have bought into the concept of inbound, social media or digital marketing but they are feeling overwhelmed about where and how to start. It's easy to feel like you are falling behind with so many new digital marketing tools updating … [Read more...] about 3 steps to get started with good quality digital marketing for your business
I broke my smartphone screen recently. Sadly, it was the second time in about 3 months. Both times my daughter was involved and this time for a variety of reasons, I haven’t got around to fixing it or replacing it yet. Digital Detox In the meantime, I have been using a simple phone which “just” … [Read more...] about Do you relish the prospect of a digital detox?
This week I have been helping a client work on improving and building on their personal and Company LinkedIn pages. LinkedIn was previously perceived as primarily a platform to look for your next job. Now its a huge business network that professionals look to in order to increase their business … [Read more...] about How to improve engagement on your LinkedIn pages – for SoHo Businesses
When January rolls around each year, there is a proliferation of blog posts and newspaper articles outlining the importance of planning, whether it be for business, marketing, or life in general. Why should the planning cycle just be limited to certain times of the year? Goals help to create … [Read more...] about Why business plans matter