What the heck is an email sequence anyway? When I first came across email marketing in my corporate career, I was amazed by how scientific the team were that ran the department. Surely it can't be that complicated? For a B2B business, it is hugely beneficial to spend some time working out your … [Read more...] about Email marketing; ready to move beyond newsletters?
I have come across many service-based small business owners who run their own business and maybe got started a little by accident, or picked up their first client through a network and then went on to grow the business. They then get busy with client work and whilst they know that they should … [Read more...] about How to create a simple content marketing plan
SEO content basics. I thought for my first blog of the year, I would go for a practical approach. Here in the UK, we are currently in lockdown and I am one of many that has young children at home, meaning time to work on my business is very limited! I saw a really interesting blog from Sophie … [Read more...] about 5 minutes to audit your website content for SEO?
Instagram is an incredible tool for small businesses. It gives us indie brands access to an almost unlimited audience, for free, so that we can build our communities and populate our marketing funnels. That’s why we spend so much time investing in tactics to increase our Instagram metrics - tips and … [Read more...] about Instagram – 5 super easy tweaks to get more people reading your captions
I first published this blog back in 2016. Since then I have been fortunate to help my clients write several more award-winning or short-listed entries, including the Queen's Award for Enterprise amongst others. The main tips that I share below still hold true, especially the preparation in … [Read more...] about “Award-winning”? 4 tips to prepare a successful entry
Since starting up as a freelancer five years ago I have been fortunate enough to use a variety of different email platforms and providers. I think when businesses are starting up, it can be very overwhelming working out which email platform to select. If you have come round to the power of email … [Read more...] about Selecting an email provider for marketing? What to look for