As a B2B copywriter and marketing consultant, I have been working with clients of different shapes and sizes during this crisis. I have found that all my clients have had to respond in different ways in terms of their marketing activities. Some, like me, are sole traders and also primary … [Read more...] about Coronavirus crisis communications
At the beginning of this year I decided to join in with RED January. I had seen a friend join in the year before and loved the idea of doing something positive and active to support my own mental health while raising money to support Buckinghamshire Mind. One of my client's had also put a team … [Read more...] about 3 lessons that RED January taught me
It’s now been a few weeks since the flurry of new term excitement and no doubt life is falling back into your autumn routines of work and life. Personally, I have struggled to get focused and shrug off the summer productivity slump, aka the school holidays! We enjoyed the long summer evenings and … [Read more...] about 5 Back to school marketing ideas
When is the right time to call in a VA to support you in your business? As a VA, I could not tell you the amount of times that I meet with potential new clients and, as soon as I ask how I can support them, they have a mind blank! All too often I hear: “I don’t know where to start…!” or things like … [Read more...] about Guest Blog: When is the right time to call in a VA?
This is partly a blog about networking and partly about presenting as I feel the same way about both. I recently had a birthday party for a “big” birthday. It came to the time when one might be expected to make a speech. I have to admit it, I looked at all those lovely smiling faces, froze, and … [Read more...] about Networking Tips for Introverts
When I started out freelancing around 3 years ago, I went for the most straight-forward website option I could find. I chose to use the Wordpress platform, partly because I had read that it was one of the best for SEO and partly because the whole package was included. For example, hosting, … [Read more...] about Website refresh: Stepping outside my comfort zone