I first published this blog back in 2016. Since then I have been fortunate to help my clients write several more award-winning or short-listed entries, including the Queen's Award for Enterprise amongst others. The main tips that I share below still hold true, especially the preparation in … [Read more...] about “Award-winning”? 4 tips to prepare a successful entry
Since starting up as a freelancer five years ago I have been fortunate enough to use a variety of different email platforms and providers. I think when businesses are starting up, it can be very overwhelming working out which email platform to select. If you have come round to the power of email … [Read more...] about Selecting an email provider for marketing? What to look for
One of the key elements of content marketing is building the "know, like, trust" factor. For B2B small businessses, a case study can be a great vehicle to build trust between a potential client and your business. I absolutely love writing case studies. I love finding out more about the project … [Read more...] about Tips to write a powerful B2B case study
In the past when I heard about people writing webcopy that was optimised for SEO, I always felt a bit intimidated. Why should webcopy be different to any other kind of copy? How do these algorithms or spiders actually work? It all sounds a bit like a different language doesn't it? I am definitely … [Read more...] about How to write webcopy without sounding like a robot
A common question I get asked from new or prospective clients is how will I sound like them? In this blog I hope to work through the steps I take to ensure that every piece of copy that I produce for clients sounds like they wrote it themselves, or to use the technical term, that the … [Read more...] about How can I trust that you will sound like me?