In the past when I heard about people writing webcopy that was optimised for SEO, I always felt a bit intimidated. Why should webcopy be different to any other kind of copy? How do these algorithms or spiders actually work? It all sounds a bit like a different language doesn't it? I am definitely … [Read more...] about How to write webcopy without sounding like a robot
A common question I get asked from new or prospective clients is how will I sound like them? In this blog I hope to work through the steps I take to ensure that every piece of copy that I produce for clients sounds like they wrote it themselves, or to use the technical term, that the … [Read more...] about How can I trust that you will sound like me?