Blogging is one of my key services for other business owners, however, I still suffer from a lack of time when it comes to writing my own blogs. It can be a real challenge for small business owners who are busy servicing their own clients, to set aside time to create engaging and relevant blog … [Read more...] about Worried you might be getting blogging wrong? 3 common myths busted
In this blog I cover why guest blogging should be a key element of your content marketing strategy. Yes, guest blogging helps for SEO but that isn't everything A guest blog is when you write a post that will be featured on someone else's website. You will often hear SEO experts talking of the … [Read more...] about Guest blogging as part of your content strategy
As a B2B copywriter and marketing consultant, I have been working with clients of different shapes and sizes during this crisis. I have found that all my clients have had to respond in different ways in terms of their marketing activities. Some, like me, are sole traders and also primary carers for … [Read more...] about Coronavirus crisis communications
In the past when I heard about people writing webcopy that was optimised for SEO, I always felt a bit intimidated. Why should webcopy be different to any other kind of copy? How do these algorithms or spiders actually work? It all sounds a bit like a different language doesn't it? I am definitely … [Read more...] about How to write webcopy without sounding like a robot
At the beginning of this year I decided to join in with RED January. I had seen a friend join in the year before and loved the idea of doing something positive and active to support my own mental health while raising money to support Buckinghamshire Mind. One of my client's had also put a team … [Read more...] about 3 lessons that RED January taught me
If you are a service-based small business, you can still get involved in the festivities! Below I share my simple Christmas checklist. Have a read through and see where you can add some Christmas sparkle to your December content. 1. Share your festive availability Be sure to update people of your … [Read more...] about Small Business Christmas Content Checklist – 7 easy steps!