As a B2B copywriter and marketing consultant, I have been working with clients of different shapes and sizes during this crisis. I have found that all my clients have had to respond in different ways in terms of their marketing activities. Some, like me, are sole traders and also primary … [Read more...] about Coronavirus crisis communications
In the past when I heard about people writing webcopy that was optimised for SEO, I always felt a bit intimidated. Why should webcopy be different to any other kind of copy? How do these algorithms or spiders actually work? It all sounds a bit like a different language doesn't it? I am definitely … [Read more...] about How to write webcopy without sounding like a robot
At the beginning of this year I decided to join in with RED January. I had seen a friend join in the year before and loved the idea of doing something positive and active to support my own mental health while raising money to support Buckinghamshire Mind. One of my client's had also put a team … [Read more...] about 3 lessons that RED January taught me
If you are a service-based small business, you can still get involved in the festivities! Below I share my simple Christmas checklist. Have a read through and see where you can add some Christmas sparkle to your December content. 1. Share your festive availability Be sure to update … [Read more...] about Small Business Christmas Content Checklist – 7 easy steps!
A common question I get asked from new or prospective clients is how will I sound like them? In this blog I hope to work through the steps I take to ensure that every piece of copy that I produce for clients sounds like they wrote it themselves, or to use the technical term, that the … [Read more...] about How can I trust that you will sound like me?
Think back to the last time that you bought from someone new. It could be for your business or for personal reasons. Why did you buy from them as opposed to one of their competitors? How did you come across them? My most recent business purchase, was to invest in a programme from a … [Read more...] about Why develop content for your small business?