Think back to the last time that you bought from someone new. It could be for your business or for personal reasons. Why did you buy from them as opposed to one of their competitors? How did you come across them? My most recent business purchase, was to invest in a programme from a … [Read more...] about Why develop content for your small business?
Digital Marketing
Guest Blog: 5 Reasons why SEO will help your small business
Who’s just read that title and gone “What’s SEO?” Don’t worry you’re not alone. A lot of small business owners are only starting to hear the terms and that’s probably because us marketers are talking about it more and more. If you’re brand new to finding out about SEO, it stands for Search Engine … [Read more...] about Guest Blog: 5 Reasons why SEO will help your small business
Is there still a place for email newsletters in digital marketing?
A few years ago, newly returned to the workplace after some time away, I attended several digital marketing courses where the course leaders casually mentioned that email newsletters were a dying breed and not part of today’s digital toolkit. Controversial. The positioning was, that in … [Read more...] about Is there still a place for email newsletters in digital marketing?
Networking Tips for Introverts
This is partly a blog about networking and partly about presenting as I feel the same way about both. I recently had a birthday party for a “big” birthday. It came to the time when one might be expected to make a speech. I have to admit it, I looked at all those lovely smiling faces, froze, and … [Read more...] about Networking Tips for Introverts
Website refresh: Stepping outside my comfort zone
When I started out freelancing around 3 years ago, I went for the most straight-forward website option I could find. I chose to use the Wordpress platform, partly because I had read that it was one of the best for SEO and partly because the whole package was included. For example, hosting, … [Read more...] about Website refresh: Stepping outside my comfort zone
Easy ways to improve the impact of your business blog posts
We are all aware how important it is to have a regularly updated business blog. However, surely I'm not the only one of being guilty of talking the talk rather than walking the walk? Benefits of business blogging Below is a quick re-cap of how having a blog can benefit your small business. … [Read more...] about Easy ways to improve the impact of your business blog posts