I find it difficult to talk to my ideal customer. There, I said it. After running my own business for five years, I have to admit that I still find it difficult to describe my ideal customer. This is difficult as it makes it hard to brief others when I'm outsourcing work and also potentially makes … [Read more...] about Two practical methods to help you create a vision of your ideal customer
Blogging is one of my key services for other business owners, however, I still suffer from a lack of time when it comes to writing my own blogs. It can be a real challenge for small business owners who are busy servicing their own clients, to set aside time to create engaging and relevant blog … [Read more...] about Worried you might be getting blogging wrong? 3 common myths busted
What the heck is an email sequence anyway? When I first came across email marketing in my corporate career, I was amazed by how scientific the team were that ran the department. Surely it can't be that complicated? For a B2B business, it is hugely beneficial to spend some time working out your … [Read more...] about Email marketing; ready to move beyond newsletters?
SEO content basics. I thought for my first blog of the year, I would go for a practical approach. Here in the UK, we are currently in lockdown and I am one of many that has young children at home, meaning time to work on my business is very limited! I saw a really interesting blog from Sophie … [Read more...] about 5 minutes to audit your website content for SEO?
Instagram is an incredible tool for small businesses. It gives us indie brands access to an almost unlimited audience, for free, so that we can build our communities and populate our marketing funnels. That’s why we spend so much time investing in tactics to increase our Instagram metrics - tips and … [Read more...] about Instagram – 5 super easy tweaks to get more people reading your captions
I first published this blog back in 2016. Since then I have been fortunate to help my clients write several more award-winning or short-listed entries, including the Queen's Award for Enterprise amongst others. The main tips that I share below still hold true, especially the preparation in … [Read more...] about “Award-winning”? 4 tips to prepare a successful entry