I broke my smartphone screen recently. Sadly, it was the second time in about 3 months. Both times my daughter was involved and this time for a variety of reasons, I haven’t got around to fixing it or replacing it yet. Digital Detox In the meantime, I have been using a simple phone which “just” ... Read More
How to improve engagement on your LinkedIn pages – for SoHo Businesses
This week I have been helping a client work on improving and building on their personal and Company LinkedIn pages. LinkedIn was previously perceived as primarily a platform to look for your next job. Now its a huge business network that professionals look to in order to increase their business ... Read More
Why business plans matter
When January rolls around each year, there is a proliferation of blog posts and newspaper articles outlining the importance of planning, whether it be for business, marketing, or life in general. Why should the planning cycle just be limited to certain times of the year? Goals help to create ... Read More
4 interesting blog images I captured last summer
Yesterday, whilst browsing my Twitter feed, I clicked on yet another list of how to write the best content for clients. I was reminded that aside from a headline "hook", another key goal is to get great images and capture the reader's attention. On our family holiday to the Isle of Wight this year ... Read More
Delighted to achieve my inbound marketing certification from Hubspot
As Dory would say "just keep...learning" I can admit this now but until January I had never even heard of Hubspot or the term "inbound marketing". Shall I load up the excuses now? For starters, I am UK based and my Marketing degree was almost 20 years ago! Let's face it though, after a while its ... Read More
Does part-time equal smarter working?
I'm all for supporting anything that promotes how flexible work can beneficial for businesses as well as employees. So I loved hearing about Powowow now launching another initiative promoting flexible working. I have been working "flexi" or "part" or "compressed" time for the best part of seven ... Read More