Recently, I have spoken with quite a few small businesses who have bought into the concept of inbound, social media or digital marketing but they are feeling overwhelmed about where and how to start. It's easy to feel like you are falling behind with so many new digital marketing tools updating ... Read More
Do you relish the prospect of a digital detox?
I broke my smartphone screen recently. Sadly, it was the second time in about 3 months. Both times my daughter was involved and this time for a variety of reasons, I haven’t got around to fixing it or replacing it yet. Digital Detox In the meantime, I have been using a simple phone which “just” ... Read More
How to improve engagement on your LinkedIn pages – for SoHo Businesses
This week I have been helping a client work on improving and building on their personal and Company LinkedIn pages. LinkedIn was previously perceived as primarily a platform to look for your next job. Now its a huge business network that professionals look to in order to increase their business ... Read More
Why business plans matter
When January rolls around each year, there is a proliferation of blog posts and newspaper articles outlining the importance of planning, whether it be for business, marketing, or life in general. Why should the planning cycle just be limited to certain times of the year? Goals help to create ... Read More
4 interesting blog images I captured last summer
Yesterday, whilst browsing my Twitter feed, I clicked on yet another list of how to write the best content for clients. I was reminded that aside from a headline "hook", another key goal is to get great images and capture the reader's attention. On our family holiday to the Isle of Wight this year ... Read More
Delighted to achieve my inbound marketing certification from Hubspot
As Dory would say "just keep...learning" I can admit this now but until January I had never even heard of Hubspot or the term "inbound marketing". Shall I load up the excuses now? For starters, I am UK based and my Marketing degree was almost 20 years ago! Let's face it though, after a while its ... Read More