A common question I get asked from new or prospective clients is how will I sound like them? In this blog I hope to work through the steps I take to ensure that every piece of copy that I produce for clients sounds like they wrote it themselves, or to use the technical term, that the ... Read More
5 Back to school marketing ideas
It’s now been a few weeks since the flurry of new term excitement and no doubt life is falling back into your autumn routines of work and life. Personally, I have struggled to get focused and shrug off the summer productivity slump, aka the school holidays! We enjoyed the long summer evenings and ... Read More
How to create a simple content marketing plan
I meet many people who run their own business and maybe got started a little by accident, or picked up their first client through a network and then went on to grow the business. They then get busy with client work and whilst they know that they should have a content plan, or even a marketing ... Read More
Why develop content for your small business?
Think back to the last time that you bought from someone new. It could be for your business or for personal reasons. Why did you buy from them as opposed to one of their competitors? How did you come across them? My most recent business purchase, was to invest in a programme from a ... Read More
How to harness the power of marketing trends
How to harness the power of marketing trends as a small business I know, I know, its April and trends are usually something to look at at the beginning of the year, but I think these ones are here to stay! One of the first elements of my 1-2-1 content planning workshop is to look at current ... Read More
Guest Blog: 5 Reasons why SEO will help your small business
Who’s just read that title and gone “What’s SEO?” Don’t worry you’re not alone. A lot of small business owners are only starting to hear the terms and that’s probably because us marketers are talking about it more and more. If you’re brand new to finding out about SEO, it stands for Search Engine ... Read More