A few years ago, newly returned to the workplace after some time away, I attended several digital marketing courses where the course leaders casually mentioned that email newsletters were a dying breed and not part of today’s digital toolkit. Controversial. The positioning was, that in ... Read More
Networking Tips for Introverts
This is partly a blog about networking and partly about presenting as I feel the same way about both. I recently had a birthday party for a “big” birthday. It came to the time when one might be expected to make a speech. I have to admit it, I looked at all those lovely smiling faces, froze, and ... Read More
Website refresh: Stepping outside my comfort zone
When I started out freelancing around 3 years ago, I went for the most straight-forward website option I could find. I chose to use the Wordpress platform, partly because I had read that it was one of the best for SEO and partly because the whole package was included. For example, hosting, ... Read More
Easy ways to improve the impact of your business blog posts
We are all aware how important it is to have a regularly updated business blog. However, surely I'm not the only one of being guilty of talking the talk rather than walking the walk? Benefits of business blogging Below is a quick re-cap of how having a blog can benefit your small business. ... Read More
How my business benefitted from an Instagram Stories Challenge
In 2017 Instagram stories doubled its user base in just one year. By November 2017 it had just over 300m daily users, almost 60% of its user base. So how can Instagram stories benefit you as a small business? In April I completed an Instagram stories challenge on my own fledgling business ... Read More
6 useful productivity and blogging tools for small business
When your budget is tight or you are managing your marketing yourself, any productivity and blogging tools that can help improve your output or increase engagement with your blog posts can be beneficial. Below are the top 6 free tools that I work with on a daily basis for different client ... Read More