Instagram is an incredible tool for small businesses. It gives us indie brands access to an almost unlimited audience, for free, so that we can build our communities and populate our marketing funnels. That’s why we spend so much time investing in tactics to increase our Instagram metrics - tips and ... Read More
“Award-winning”? 4 tips to prepare a successful entry
I first published this blog back in 2016. Since then I have been fortunate to help my clients write several more award-winning or short-listed entries, including the Queen's Award for Enterprise amongst others. The main tips that I share below still hold true, especially the preparation in ... Read More
Selecting an email provider for marketing? What to look for
Since starting up as a freelancer five years ago I have been fortunate enough to use a variety of different email platforms and providers. I think when businesses are starting up, it can be very overwhelming working out which email platform to select. If you have come round to the power of email ... Read More
Guest blogging as part of your content strategy
In this blog I cover why guest blogging should be a key element of your content marketing strategy. Yes, guest blogging helps for SEO but that isn’t everything A guest blog is when you write a post that will be featured on someone else’s website. You will often hear SEO experts talking of the ... Read More
5 tips to help you re-connect with your marketing after a break
I first published this blog back in 2019 when we had all had a "normal" summer. Since the coronavirus lockdown and the ongoing pandemic, many small business owners are starting to adapt to he new "normal and are getting back into some sort of routine. Most children are back at school and aside ... Read More
Tips to write a powerful B2B case study
One of the key elements of content marketing is building the "know, like, trust" factor. For B2B small businessses, a case study can be a great vehicle to build trust between a potential client and your business. I absolutely love writing case studies. I love finding out more about the project ... Read More
