How to harness the power of marketing trends as a small business I know, I know, its April and trends are usually something to look at at the beginning of the year, but I think these ones are here to stay! One of the first elements of my 1-2-1 content planning workshop is to look at current ... Read More
Guest Blog: 5 Reasons why SEO will help your small business
Who’s just read that title and gone “What’s SEO?” Don’t worry you’re not alone. A lot of small business owners are only starting to hear the terms and that’s probably because us marketers are talking about it more and more. If you’re brand new to finding out about SEO, it stands for Search Engine ... Read More
Guest Blog: When is the right time to call in a VA?
When is the right time to call in a VA to support you in your business? As a VA, I could not tell you the amount of times that I meet with potential new clients and, as soon as I ask how I can support them, they have a mind blank! All too often I hear: “I don’t know where to start…!” or things like ... Read More
Is there still a place for email newsletters in digital marketing?
A few years ago, newly returned to the workplace after some time away, I attended several digital marketing courses where the course leaders casually mentioned that email newsletters were a dying breed and not part of today’s digital toolkit. Controversial. The positioning was, that in ... Read More
Networking Tips for Introverts
This is partly a blog about networking and partly about presenting as I feel the same way about both. I recently had a birthday party for a “big” birthday. It came to the time when one might be expected to make a speech. I have to admit it, I looked at all those lovely smiling faces, froze, and ... Read More
Website refresh: Stepping outside my comfort zone
When I started out freelancing around 3 years ago, I went for the most straight-forward website option I could find. I chose to use the Wordpress platform, partly because I had read that it was one of the best for SEO and partly because the whole package was included. For example, hosting, ... Read More