One of the key elements of content marketing is building the "know, like, trust" factor. For B2B small businessses, a case study can be a great vehicle to build trust between a potential client and your business. I absolutely love writing case studies. I love finding out more about the project ... Read More
Coronavirus crisis communications
As a B2B copywriter and marketing consultant, I have been working with clients of different shapes and sizes during this crisis. I have found that all my clients have had to respond in different ways in terms of their marketing activities. Some, like me, are sole traders and also primary ... Read More
How to write webcopy without sounding like a robot
In the past when I heard about people writing webcopy that was optimised for SEO, I always felt a bit intimidated. Why should webcopy be different to any other kind of copy? How do these algorithms or spiders actually work? It all sounds a bit like a different language doesn't it? I am definitely ... Read More
3 lessons that RED January taught me
At the beginning of this year I decided to join in with RED January. I had seen a friend join in the year before and loved the idea of doing something positive and active to support my own mental health while raising money to support Buckinghamshire Mind. One of my client's had also put a team ... Read More
Small Business Christmas Content Checklist – 7 easy steps!
If you are a service-based small business, you can still get involved in the festivities! Below I share my simple Christmas checklist. Have a read through and see where you can add some Christmas sparkle to your December content. 1. Share your festive availability Be sure to update ... Read More
How to Increase Your Website Traffic for Free with Pinterest – Guest Blog
To be successful in your online business, you need to be driving traffic to your online business, if you have one or at least taking full advantage of social media and other platforms to get that traffic to boost your revenue. But at what price? Here’s how to increase your website traffic for ... Read More