Since starting up as a freelancer five years ago I have been fortunate enough to use a variety of different email platforms and providers. I think when businesses are starting up, it can be very overwhelming working out which email platform to select. If you have come round to the power of email ... Read More
Guest blogging as part of your content strategy
In this blog I cover why guest blogging should be a key element of your content marketing strategy. Yes, guest blogging helps for SEO but that isn’t everything A guest blog is when you write a post that will be featured on someone else’s website. You will often hear SEO experts talking of the ... Read More
5 tips to help you re-connect with your marketing after a break
I first published this blog back in 2019 when we had all had a "normal" summer. Since the coronavirus lockdown and the ongoing pandemic, many small business owners are starting to adapt to he new "normal and are getting back into some sort of routine. Most children are back at school and aside ... Read More
Tips to write a powerful B2B case study
One of the key elements of content marketing is building the "know, like, trust" factor. For B2B small businessses, a case study can be a great vehicle to build trust between a potential client and your business. I absolutely love writing case studies. I love finding out more about the project ... Read More
Coronavirus crisis communications
As a B2B copywriter and marketing consultant, I have been working with clients of different shapes and sizes during this crisis. I have found that all my clients have had to respond in different ways in terms of their marketing activities. Some, like me, are sole traders and also primary ... Read More
How to write webcopy without sounding like a robot
In the past when I heard about people writing webcopy that was optimised for SEO, I always felt a bit intimidated. Why should webcopy be different to any other kind of copy? How do these algorithms or spiders actually work? It all sounds a bit like a different language doesn't it? I am definitely ... Read More
