Guest Blog by Sarah Robertson, founder of These Are The Days branding studio With a new season upon us, if you're anything like me, you'll be in reflection mode. September can often feel like a second January, and that's why it can be an ideal time to check in with our energy and create some ... Read More
Two practical methods to help you create a vision of your ideal customer
I find it difficult to talk to my ideal customer. There, I said it. After running my own business for five years, I have to admit that I still find it difficult to describe my ideal customer. This is difficult as it makes it hard to brief others when I'm outsourcing work and also potentially makes ... Read More
Worried you might be getting blogging wrong? 3 common myths busted
Blogging is one of my key services for other business owners, however, I still suffer from a lack of time when it comes to writing my own blogs. It can be a real challenge for small business owners who are busy servicing their own clients, to set aside time to create engaging and relevant blog ... Read More
Dealing with content overwhelm
Despite being pretty confident about business blogging and understanding the value of content marketing, I know that I am not alone in going through periods of content overwhelm. Many of us have struggled this last year with knowing what to write about. Fitting in client work, caring ... Read More
Email marketing; ready to move beyond newsletters?
What the heck is an email sequence anyway? When I first came across email marketing in my corporate career, I was amazed by how scientific the team were that ran the department. Surely it can't be that complicated? For a B2B business, it is hugely beneficial to spend some time working out your ... Read More
How to create a simple content marketing plan
I have come across many service-based small business owners who run their own business and maybe got started a little by accident, or picked up their first client through a network and then went on to grow the business. They then get busy with client work and whilst they know that they should ... Read More
